We’ve known for a while that the third book in the Divergent trilogy would be split into two movies – of course, what third book isn’t? – but last week MTV broke the news that the fourth movie would have its own name – Ascendant – rather than being called Allegiant Part 2 or similar. This is probably a good marketing decision – it’s not like “allegiant” is a word that particularly rolls off the tongue. Some book fans are mad, of course, but it doesn’t seem to be that controversial. You can see the new Ascendant logo at left; click through to see the new Allegiant one as well. That MTV article points out something interesting about the tagline – if “The End Is Never What You Expect,” well, is it not what book fans expect or not what NON-book fans expect? Because those could be very different things.